Posts Tagged ‘Search Optimization’

SEO for CEOs Search Engine Optimization Unmasked for CEOs

Monday, July 26th, 2010

SEO for CEOs Search Engine Optimization Unmasked for CEOs

If youre like most other CEOs, the term search engine optimization will mean very little. Either that or it means expense! But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in laypersons terms. It wont make you an expert, but it will give you some insight into what youre spending your money on, what you should be spending your money on, and just as importantly, what you shouldnt.

But before launching straight into an explanation of SEO, lets talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. Whats more, research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines, its only receiving 20% of its rightful traffic and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO is the art of ranking in the search engines. Nothing more, nothing less.

SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:

Keywords
Links to your site

KEYWORDS

Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But its not easy to do. You cant just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. Its a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but its easier to do. There are four main places these keywords are used:

Keywords
Description
Alt
Title

TIP: When you hear people talking about meta tags, this is what theyre talking about. To see how meta tags are used in practice, go to Google and pretend youre a customer. Search for something your customers would search for. e.g. If youre in car audio, search for car audio. Click on the first couple of results to bring up their website. Right-click on the home page, and select View Source. Youll see a whole lot of code. You can ignore most of it. What youre looking for are the following

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img src=”filename.gif” alt=”Meaningful description of picture using the main keywords”

Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know theyre ranked highly, so chances are theyve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how Ive done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, lets talk about how to convince them youre important.

Links to your site (or inbound links) are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but Ive always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free on the proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what youre talking about, and because youre published, theyll see you as an authority.

Its impossible to say how much time youll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, youll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

Thats what youre paying your providers for. And thats what SEO is all about.

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SEO Dos And Donts

Monday, June 28th, 2010

You dont have to be a SEO expert to make a fortune on the web. Search engine optimization is not complicated at all. It may be exhausting and annoying. You may get frustrated. But it is so easy if you know the basic rules. Read the following SEO Dos and Donts and start making money.

SEO Dos :

1. Stay natural Search engines like natural behavior. Remember it whenever you get a tempting proposal to pay for software that will boost your search engine optimization and get you to the top search engine ranks.

2. Links, Links, Links The online world equivalent to: Location, location, location. Links are the foundation stones of your SEO strategy. The quantity and quality of the links pointing to your site are the main criteria that affect your search engine ranking. Never stop creating new links to your site using techniques like links exchanging, articles submitting, affiliate marketing, link buying etc.

3. Page and site optimization Remember, Search Engines like what human like. Optimize your site according to valuable keywords, you have found on wordcount.com or overture. Make the navigation on your site easy and clear.

4. Automate and delegate Do not work on your own use software to automate processes and outsource some of the search engine optimization to others.

SEO Donts:

1. Do not shoot and forget Search engine optimization is an ongoing task. You will not see results in a day or in a month. Do not work on one site too much too fast. In other words, add links and pages to your site gradually.

2. Do not optimize only for the best search engine Google is not the only search engine and all search engine change their ranking algorithms every once in a while. Do your best to get your site in a high place in at least three of the best search engines.

Now that you have read the SEO Dos and Donts, all there is to do is work on your sites search engine optimization. It may take time but it sure worth it You can have fun and lots of money. Good luck.

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SEO Content Writing Converting Artificial Keywords Into Natural Keywords.

Monday, June 14th, 2010

SEO Content Writing Converting Artificial Keywords Into Natural Keywords.

The Role Of Keywords Within SEO.

One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow that should always ring true regardless of how you personally approach SEO.

Keeping Abreast Of SEO Times.

It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

Spam The Big NO!

Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be acceptable in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.

So, What Is The Correct Keyword Density Then?

Of course, this leads to the question of how to determine what is considered spam and what is considered an acceptable level of keywords within your text and again this is a topic that leads to debate between SEO experts, webmasters and content writers alike. The general belief was that including a keyword within your text with a range of 5% to 10% was best practice. It certainly wouldnt get you penalized and it made it blatantly obvious that your site was relevant to that topic. However, some believed the figure could legitimately be taken as high as 20% without any negative search engine effects.

Err On The Side Of Caution.

While these high densities of around 20% may not have got you penalized at one time it is increasingly likely that they will be regarded as being geared primarily towards search engines. Search engines do not want to display sites that are created for this purpose; their aim is to display websites that are geared towards visitors. As such, sticking to a lower percentage is likely to produce better results for you.

Playing It By The Rules.

Keeping the keywords to this sort of level is an art, but it is not one that should elude most people. The art, of course, is to combine search engine optimization with informative content that will appeal to your visitors as well. In order to do this it is important that you use natural keywords.

What Are Natural Keywords And Artificial Keywords?

A natural keyword is one that you would use in everyday conversation relating to a given topic. In the case of your website, if you were to sit down and write 500 words of informative content you would find that certain words naturally creep into the article and appear several times. These are your natural keywords, but unfortunately natural keywords may not provide you with the results you require. For example, a little keyword research may prove that a natural keyword of divorce attorney is a very well searched phrase but there are also 2 million websites geared towards this key phrase. Further research may turn up the fact that Find Divorce Attorneys may be a little less popular with regards to searches but there are only 10,000 sites aiming for this keyword. This instantly improves your chances of being closer to the top of the search results and that coveted top spot.

Replacing Natural Keywords With Artificial Keywords.

So, you now need to go back over the content you have already written and see if the term Find Divorce Attorneys appears within your content. In all honesty, it is quite unlikely that it would appear more than once, if at all. You have to make it fit into your content and you have to make it appear to do so naturally. Find the areas where you specifically used the keyword Divorce Attorney and see if you can swap the phrases with just a little alteration of the surrounding text.

Start From Scratch With Your Artificial Natural Keywords.

Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. Its not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.

The Result Of Keyword Conversion.

By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.

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SEO- A Technique For Search On Web

Monday, May 10th, 2010

Particularly in India, Search Engine Optimization Companys are growing on a vast quantity. These type agencies suggest a collection of services to carry on your objective with consumer. SEO Services Delhi may take time but it is completely capable to make you receive a lot, enlarge popu1arity and be forward with your entire competitor. Take intent look in short at the services for better compliant. SEO Services Delhi, is helping you to increase your position and traffic on the search engine so that your target. In many project like outsourcing, Search Engine Optimization Company Delhi are increasing on a large amount. This service presents a group of services to maintain your website and to help you get business lead. Trustworthy and lucrative services which are you only find in Delhi, In SEO Services Delhi; Companies are confident with certain intentional plans. SEO helps you to increase the best traffic to the websites. Good SEO Services Delhi can sustain to pleasing online business and help to supervise you.

We know that opportunities subsist in success and companies are in search of getting the best resources to secure the largest pie of the market share. That is the reason, almost every global giant are outsourcing their work for SEO Company Delhi to get the best work presented in the market. Outsourcing SEO projects to India is a significant in many ways.

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SEO — The Tortoise or the Hare

Monday, April 19th, 2010

Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I’ll let you determine for yourself if it is worth it.

KEYWORDS

First and foremost, search engines look for keywords and keyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage — then weave the words into the copy.

However, don’t blatantly use the keywords over and over again — or as they say — use keyword stuffing — or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.

META-TAGS

There are several meta-tags that the search engines look at. The two most important are:

1. Title
2. Description

Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your webpage you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I’m of the latter’s thinking.)

LINKING

Linking is another important factor in Search Engine Optimization. Without proper linking — or establishing a linking campaign — your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.

INBOUND LINKS

Inbound links — links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website.

How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.

Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Goggle for “Blog Directory” and you should find enough to keep you busy.

OUTBOUND LINKS

An outbound link is a url that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers — and you are redirecting them to it from your site.

So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites– relevant sites — you can increase your own relevancy.

So be careful who you link too — because outbound links figures into the entire ranking algorithm process — or restated — your page ranking.

To conclude, this overview is just the tip of the iceberg when it comes to SEO. It’s not an easy task, and it is time-comsuming. Will you see a quick return moneywise. No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn’t that what you want–longevity? I know I sure do. I would rather be the tortoise, and not the hare — and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.

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SEO (Search Engine Optimization) Basics Part II

Monday, March 29th, 2010

In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
Lets review the last 5 areas:

Provide a road map of your web site, and search engines will follow it.
Called the “sitemap”, this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine’s index.

Search Engines look for the robots.txt file, so make sure you have it.
As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don’t want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.

Submit your site to related categories in niche directories.
Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.

Writing articles about your site, a great way to get new content.
This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and dont forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.

Become an authority in your field. Visit relevant forums and blogs.
Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.

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SEO (Search Engine Optimization) Basics Part I

Monday, March 22nd, 2010

The first thing you should know about SEO is that Consistency is the key word.
Because of that, in this first article I will cover the immediate things that relate to
solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:

Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore,
there should be only one page per keyword phrase you are targeting, highly focused
on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.

Your web site has to be relevant to searchers, not just the search engine.
One very important area of SEO is to be well-balanced. There many variables that
matter when it comes to optimizing a site, there is not a specific area were all the
effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your sites goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.
It is said that content is king, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is
one of the most important areas Search Engines evaluate for relevancy, and
therefore positioning. Keep your content updated either by adding new, or by
editing existing one. The relation between content and its freshness is a must.

Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

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Seo Search Engine Optimaization Tips

Monday, March 15th, 2010

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
Meta Tags
Navigational links
Rich Content

Meta Tags:
Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title
The only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes.

Meta Description
Depending on the search engine, this will be displayed along with the title of your page in an index. “content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword
Choose whatever keywords you think are appropriate, seperated by commas.

Navigational links:
at the right or at the bottom, but not on the left, of the page. When the search engines “read” your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

Rich Content:
The more content you have on your site the more likely someone is to find what they’re looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.For information about Search Engine Optimaization visit http://www.googleseostar.org.

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SEO Leveraging Your Content On The Way to Google Heaven

Monday, March 8th, 2010

SEO Leveraging Your Content On The Way to Google Heaven

The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your websites page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night (while thousands of people visit your website)

Enhance Content

First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon youll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.

Site Maps

How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you dont have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking not a bad deal. For large site maps over a hundred links, create smaller site maps.

Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.

Meta Tag Mania Search Engine Marketing

Do you just go nuts trying to write the perfect meta tags? Join the club! While whats in the meta tags are important.. how should we say, Its whats in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!

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SEO – Guide

Monday, March 1st, 2010

1. Alexa Ranking Tool:

Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

Remember:

“The lower the Alexa ranking number the more heavily visited the site.”
Some examples are:
Traffic Rank for Yahoo.com : 1
Traffic Rank for msn.com : 3
Traffic Rank for google.com : 5
Traffic Rank for ebay.com : 8
Traffic Rank for Rediffmail.com: 3,338
Traffic Rank for amazon.com: 14

These rankings are generally consistent with the amount of traffic they have.

2. What is PageRank?

In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).
How many links you have from other web sites are the votes you get for your web site?

3. How is Page Rank Used?

Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar.

4. What is SEO and why is it so important?

It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

Search Engine Optimization (SEO) plays a vital role in Internet marketing, this also helps your site get the exposure it deserves and increase your website traffic instantly.

5. Site Maps?

Site maps are useful in at least two ways:

1. If a user types in a bad URL most websites return a really unhelpful “404 – page not found” error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously .

2. Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote “donations”.

6. Your Link Popularity:

Utilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That’s why link popularity is so essential. If the customers can’t find your web site, you will not see any sales.

The term “Link popularity” refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming… “Cool, tell me how to get my link popular!”

7. Link Exchange?

Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

8. Reciprocal links:

1. Reciprocal linking is another name for swapping links.
2. That’s a link from you to someone and a link from them to you.

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