Posts Tagged ‘Search Engines’

SEO Leveraging Your Content On The Way to Google Heaven

Monday, March 8th, 2010

SEO Leveraging Your Content On The Way to Google Heaven

The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your websites page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night (while thousands of people visit your website)

Enhance Content

First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon youll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.

Site Maps

How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you dont have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking not a bad deal. For large site maps over a hundred links, create smaller site maps.

Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.

Meta Tag Mania Search Engine Marketing

Do you just go nuts trying to write the perfect meta tags? Join the club! While whats in the meta tags are important.. how should we say, Its whats in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!

Keyword Density

Monday, February 8th, 2010

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldnt be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.
Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you dont change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.