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    SEO: Success On The World Wide Web

    Monday, April 12th, 2010

    When all is said and done, the only way that an Internet based business is going to thrive (even survive, in point of fact), is through ever increasing traffic to a particular Internet based venue. Traffic to a website is the key to the success of Internet business. One of the most effective methods of increasing traffic to a business website is through search engine optimization or SEO.

    In this day and age, a great many people continue to find out information about businesses that are operating on the Internet and World Wide Web through search engine searches. Additionally, for the most part, people tend to visit only those websites that are generated after a search engine search that are listed towards the top of the search results. Therefore, if you want to have people visit your site after a search engine search, you will want to work to endeavor that your business website is ranked high on the search engine result listing.

    Through search engine optimization, or SEO, an Internet based business can accomplish the goal of having a link to that business enterprise listed higher up on a search engine search result list.

    In this day and age, there are professionals that specialize in SEO. As a result, if you are new to the Internet, if you are new to the world of Internet business, you will want to consider the hiring of a professional. While SEO truly is something that a business owner of operator can master in the long run, if you are new to the Net and really are intent on getting your business up and running, you will want to take the time to consider engaging the services of a SEO professionals. You can avoid the trials and travails of the learning curve — and get your Internet based business up and running (fast) in a shorter period of time by engaging the services of a qualified SEO professional.

    In conclusion you also need to keep in mind that SEO optimization is only one of the Internet marketing tools that you should use to promote and expand your Net based business enterprise. SEO alone and without other marketing techniques will not be enough to ensure business vitality and success in the long run. The Internet is very competitive and you will want to include SEO optimization as one of the marketing tools that you rely upon to promote your business enterprise.

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    SEO (Search Engine Optimization) Basics Part II

    Monday, March 29th, 2010

    In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
    Lets review the last 5 areas:

    Provide a road map of your web site, and search engines will follow it.
    Called the “sitemap”, this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine’s index.

    Search Engines look for the robots.txt file, so make sure you have it.
    As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don’t want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.

    Submit your site to related categories in niche directories.
    Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.

    Writing articles about your site, a great way to get new content.
    This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and dont forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.

    Become an authority in your field. Visit relevant forums and blogs.
    Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.

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    SEO (Search Engine Optimization) Basics Part I

    Monday, March 22nd, 2010

    The first thing you should know about SEO is that Consistency is the key word.
    Because of that, in this first article I will cover the immediate things that relate to
    solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:

    Search Engines Rank web pages, not web sites.
    You should have unique Titles, Descriptions and Keywords in your pages. Therefore,
    there should be only one page per keyword phrase you are targeting, highly focused
    on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.

    Your web site has to be relevant to searchers, not just the search engine.
    One very important area of SEO is to be well-balanced. There many variables that
    matter when it comes to optimizing a site, there is not a specific area were all the
    effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
    It is OK to be number 5 or number 3 in any given rank If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your sites goal is just because you are the number 1?

    Less is more, when it comes to targeted keywords.
    If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

    Build real content for people, not for machines.
    It is said that content is king, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is
    one of the most important areas Search Engines evaluate for relevancy, and
    therefore positioning. Keep your content updated either by adding new, or by
    editing existing one. The relation between content and its freshness is a must.

    Tell me who links to you, who you link to, and I will tell you who you are.
    Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

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    Seo Search Engine Optimaization Tips

    Monday, March 15th, 2010

    Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
    Meta Tags
    Navigational links
    Rich Content

    Meta Tags:
    Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

    Meta Title
    The only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes.

    Meta Description
    Depending on the search engine, this will be displayed along with the title of your page in an index. “content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

    Meta Keyword
    Choose whatever keywords you think are appropriate, seperated by commas.

    Navigational links:
    at the right or at the bottom, but not on the left, of the page. When the search engines “read” your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

    Rich Content:
    The more content you have on your site the more likely someone is to find what they’re looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.For information about Search Engine Optimaization visit http://www.googleseostar.org.

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    SEO Leveraging Your Content On The Way to Google Heaven

    Monday, March 8th, 2010

    SEO Leveraging Your Content On The Way to Google Heaven

    The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your websites page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night (while thousands of people visit your website)

    Enhance Content

    First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon youll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.

    Site Maps

    How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you dont have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking not a bad deal. For large site maps over a hundred links, create smaller site maps.

    Web Page Hierarchy
    An important search engine marketing tool is the proper placement of titles on your web page H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.

    Meta Tag Mania Search Engine Marketing

    Do you just go nuts trying to write the perfect meta tags? Join the club! While whats in the meta tags are important.. how should we say, Its whats in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!

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    SEO – Guide

    Monday, March 1st, 2010

    1. Alexa Ranking Tool:

    Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

    Remember:

    “The lower the Alexa ranking number the more heavily visited the site.”
    Some examples are:
    Traffic Rank for Yahoo.com : 1
    Traffic Rank for msn.com : 3
    Traffic Rank for google.com : 5
    Traffic Rank for ebay.com : 8
    Traffic Rank for Rediffmail.com: 3,338
    Traffic Rank for amazon.com: 14

    These rankings are generally consistent with the amount of traffic they have.

    2. What is PageRank?

    In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).
    How many links you have from other web sites are the votes you get for your web site?

    3. How is Page Rank Used?

    Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

    Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar.

    4. What is SEO and why is it so important?

    It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

    Search Engine Optimization (SEO) plays a vital role in Internet marketing, this also helps your site get the exposure it deserves and increase your website traffic instantly.

    5. Site Maps?

    Site maps are useful in at least two ways:

    1. If a user types in a bad URL most websites return a really unhelpful “404 – page not found” error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously .

    2. Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote “donations”.

    6. Your Link Popularity:

    Utilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That’s why link popularity is so essential. If the customers can’t find your web site, you will not see any sales.

    The term “Link popularity” refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming… “Cool, tell me how to get my link popular!”

    7. Link Exchange?

    Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

    8. Reciprocal links:

    1. Reciprocal linking is another name for swapping links.
    2. That’s a link from you to someone and a link from them to you.

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    SEO Why Site Width Matters

    Monday, February 22nd, 2010

    Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.

    Go Wide, Young Man

    In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but dont forget the minor pages.

    I always find it odd when people ask which keyword phrase they should try to optimize for on their site. They become a bit flummoxed when I tell them to optimize for all of them. The only question is which keywords should appear on which pages.

    For example, the site NomadJournals.com sells writing journals for outdoor activities such as fly fishing, traveling, hiking, bird watching and so on. So, which of these subjects should be used as the keyword phrase for the home page? None! Instead, the generic term writing journals was chosen. But what about the specific journal subjects?

    The individual pages on the site promoting each journal are optimized for the specific product. The fly fishing journal page is optimized for fly fishing keywords, the travel page for travel keywords and so on. The end result of this is the home page is appearing high in writing journals search results, while each of the internal journal pages are also appearing high.

    This can often lead to an interesting visitor situation. As you review your server stats, you may start noting a majority of your traffic is coming in through internal site pages, not the home page. In the above Nomad Journals scenario, the travel journal page far outdraws the home page, which makes for a nice revenue increase.

    The home page of a site is critical in a search engine optimization campaign. Just keep in mind it isnt the only page that can draw free traffic and revenues to your site.

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    Must Have Features for Your Web Site

    Monday, February 15th, 2010

    Just dont focus on the home page, keywords and titles.
    The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings cant keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

    Understanding Your Target Customer
    If you design a website you think will attract clients, but you dont really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitors? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

    Does your website give enough contact information?
    When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

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